We specialize in helping brands turn fragmented data into actionable insights — empowering teams to test faster, scale smarter, and grow more efficiently.
Services
Retrospective Marketing Audit - Unlock Hidden Growth Opportunities
Discover exactly what’s driving your success - and what’s holding you back. Our Retrospective Marketing Audit looks at historical data to uncover hidden wins, costly missteps and informs a test/learn strategy. You’ll gain clear, actionable insights across channels, campaigns and audiences, across various customer segments and funnel-stages.
Attribution, Incrementality & A/B Testing
Struggling to prove what’s really driving revenue? Our Attribution, Incrementality & A/B Testing service helps you cut through the noise with crystal-clear signal clarity. We blend advanced attribution modeling with always-on experimentation frameworks so you can drive efficiency, scale into that which works and test faster without disrupting performance.
Full-Funnel Customer Segmentation
Unlock clearer insights and more efficient media spend through audience segmentation strategies that minimize overlap, enable contextual targeting, and support smarter testing and measurement - always aligned to your business goals.
Audience & Competitor Insights
Tired of targeting everyone and converting no one? Our Full-Funnel Customer Segmentation service helps you pinpoint who to reach, when to reach them, and how to speak to them at every stage of the funnel. Whether you’re scaling, prospecting or refining retention, we make sure every dollar spent is focused on the right people, with the right message, at the right time.
Event Tagging, Data Warehousing & Dashboards
Drowning in disjointed reports and conflicting metrics? We build automated, end-to-end data infrastructure that gives you a clear, trustworthy view of performance so you can focus on making smarter decisions, not stitching spreadsheets, information overload and analysis paralysis. We identify the metrics that matter the most and make it easy to keep a pulse on your business health; highlighting insights through automated reporting.
Product Data Feed Optimization
Your product feed isn’t just a checklist item, it’s a growth lever. We transform your product data into a strategic asset by enriching titles, descriptions, and custom labels that power better targeting, testing, and measurement across every channel. This includes feeds custom tailored to each platform and structured to enable advanced segmentation and test opportunities.
MarTech Stack and Strategy Consulting
We help you make sense of your MarTech stack and campaign strategy to better inform whats working, whats not, and where to optimize. You’ll come away with a roadmap that includes quick wins your team can tackle, smarter tools to invest in, where to optimize, and trusted partners to help you test, optimize and scale without increasing headcount.
Why Kairos?
Senior-Level Expertise, Start to Finish
Work directly with a seasoned eCommerce analyst. No junior handoffs, no bloated teams with redundant meetings, just focused expertise and streamlined communications.
Custom Solutions, Not Cookie-Cutter Packages
I tailor every engagement to your business goals and tech stack—no pre-built templates or platform agendas. Each engagement is completely different as I am 100% data driven. I focus first on historical data insights and then propose recommendations to enhance your data to unlock better measurement and learnings moving forward.
Faster Execution, Dedicated Support
Skip the long timelines and internal handoffs. I move fast to audit, optimize, and scale what works, often in days, not months. I work with one client at a time so you get 100% of my attention and focus.
Focused on What Moves the Needle
With a strong background in measurement I prioritize actionable insights and measurable growth specific to your business objectives; whereas many marketers focus only on “best practices” and KPI data dumps.
No Retainers, No Lock-Ins
Hire me for a single project, an audit, or fractional support—flexible engagement without long-term commitments.
Unbiased, Platform-Agnostic Advice and Support
From discovery to contract negotiations to onboarding to operations, I streamline the entire process of tool and vendor selection. Whether it be new or existing tools/vendors I help you operationalize and get the most value from your investment.
Experience
12-years D2C and multi-brand retail e-commerce. (Shopify, Magento, Headless and Custom Framework)
7-years managing product data catalogs and marketing feeds. (Rithum, DataFeedWatch, GoDataFeed)
6-years experience vetting and standing up various tools in the martech stack.
5-years in marketing effectiveness - attribution, incrementally and experimentation. (MMM, MTA & Geo-Lift)
5-years experience in marketing data warehousing, marketing report writing and dashboards. (PowerBI, Looker Studio, SQL)
4-years managing paid audience strategy. (prospecting, retargeting, retention, 1st party and 3rd party)
4-years in paid social strategy, A/B testing & activation. (Facebook, Instagram, TikTok & Pinterest)
4-years in performance, growth & web analytics. (GA4, GTM, Adobe Analytics)
4-years experience in ETL & marketing data warehousing. (Funnel.io, Supermetrics, BigQuery, AWS)
Get in Touch
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